Goodrama is a Beijing-based Chinese drama club for children. The logo simply presents the soul of the brand, which encourages children to live in Chinese drama village and be fostered with Chinese folk stories and traditional culture and philosophy there. In indigo as typically used in Chinese plangi skill, the logo renders in a natural way the paper-cut bird that is spreading its wings to fly, rice in its mouth. Also, the designer develops a vivid, recognizable picture - “all birds work together to build their nest within one day, some with twigs in mouth and some with mud or grass” – symbolizing children in our drama club studying and playing together.
* 获得金点设计奖(GOLDEN PIN DESIGN AWARD）