Ecofarm is a modern agricultural brand in China. While Chinese people have long been regarding “food as the first necessity", consumers attach more and more care to the safety of food amid the revelation of food-safety issues. Dubbed as a “spotted lady” or “living pesticide”, seven-spotted ladybug is used as our logo. Body of the ladybug is shaped by our designer as a seed to show our conscientiousness and our production philosophy to plant safe vegetables. As to the coloring, the match between the red of the ladybug and the green of the vegetable simply complies with the coloring principles in traditional Chinese art that prefer to combine color blocks together to make a pure, bright comparison.