新奥集团-新侬
安全新鲜 每一刻

 

现代农业崭露头角

新侬是一个中国的现代农业品牌。中国人历来认为“民以食为天”,但随着食品安全问题的突显,消费者对“吃的安全”愈发关心。我们用七星瓢虫作为新侬的品牌识别。七星瓢虫在中国民间被称作“花大姐”或“活农药”,设计师将瓢虫的身体设计成“良心的种子”,体现新侬用心种植安全蔬菜的生产理念。而在标识的色彩上,瓢虫红与蔬菜绿的搭配,恰好符合中国传统艺术中对于色彩的应用规则,即单纯明快,讲求色块对比。

Ecofarm is a modern agricultural brand in China. While Chinese people have long been regarding “food as the first necessity", consumers attach more and more care to the safety of food amid the revelation of food-safety issues. Dubbed as a “spotted lady” or “living pesticide”, seven-spotted ladybug is used as our logo. Body of the ladybug is shaped by our designer as a seed to show our conscientiousness and our production philosophy to plant safe vegetables. As to the coloring, the match between the red of the ladybug and the green of the vegetable simply complies with the coloring principles in traditional Chinese art that prefer to combine color blocks together to make a pure, bright comparison.

行业
农业
服务内容
• 标志设计
• VI视觉识别系统
• 命名与口号
• 包装设计
• 空间与导示设计
• 网站设计
• APP

新侬包装系统设计

新侬导示设计

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