田里的谷子儿童戏剧社 | 台湾金点奖
城市中的儿童国文戏剧村落

 

内化于心、外化于形

GOODRAMA(田里的谷子)是北京一家儿童国文戏剧社,鼓励孩子在中国生态的戏剧村落中生活,用中国的民间故事滋养中国的孩子,在国文戏剧世界中感知中国传统文化的哲学。标志采用了中国扎染中的靛蓝,自然的渲染出传统手工的剪纸鸟儿,鸟儿衔着稻谷,振翅欲飞。设计师还发展出充满生命力的识别画面:“群鸟筑巢,或衔树枝,或衔泥草,一日而巢成”,一幅中国孩子戏剧社团共同劳作的画卷映入眼帘。


Goodrama is a Beijing-based Chinese drama club for children. The logo simply presents the soul of the brand, which encourages children to live in Chinese drama village and be fostered with Chinese folk stories and traditional culture and philosophy there. In indigo as typically used in Chinese plangi skill, the logo renders in a natural way the paper-cut bird that is spreading its wings to fly, rice in its mouth. Also, the designer develops a vivid, recognizable picture - “all birds work together to build their nest within one day, some with twigs in mouth and some with mud or grass” – symbolizing children in our drama club studying and playing together.


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