东联易用 | 国际商标标志双年奖
一家新型IT综合服务商

 

东联上市品牌革新

东联易用是一家上市的信息技术企业。 犀牛的背上站着一只燕千鸟,是生态系统里的共生现象。标识创建的灵感正是来源于此,用以诠释东联易用在市场中,与客户的“智慧的亲密伙伴”关系。轻盈的燕千鸟或落在犀牛跟前、或与犀牛一起远眺、或振翅高飞——设计师创造了三种充满变化的互动形态: 沟通、洞见、领先一步。他们还可以发展成为动态的图形。渐变色被处理得温暖而绚烂。他们指向友好、灵动的移动互联网精神。

ElloLink is a listed IT enterprise. A bird is standing on the back of the rhino, a typical symbiosis in the eco-system. Inspired by this biological phenomenon, our logo is created to symbolize our “intellectual intimacy” with our clients. The designer has rendered three dynamic patterns to reflect the communication, insight and steps ahead, including 1) the bird falling in front of the rhino, 2) the bird looking afar together with the rhino, and 3) the bird spreading its wings to fly. Such patterns can also change to graphics. The gradient color is warm and splendid, meaning the friendly, flexible spirit of the mobile Internet.


 

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